ILVA: Beyond impressions with Adnami & Alvie Attribution
ILVA, a DK premier furniture and home decor retailer, sought to scale digital
revenue without wasting budget. By replacing standard CPM metrics with Adnami's
attention-based metrics, and validating the impact through Alvie Attribution, the
team shifted spend to new formats, turning attention into purchases.
+76% higher ROAS for DV360 High Impact vs Social channels
+18% more spend available for maximising ROAS in Budget Optimiser
Read case study