To successfully scale their e-commerce presence, Skechers Nordics needed a more effective way to allocate their digital marketing budget. By implementing Alvie's Attribution and Budget Optimiser, the team moved past last-click and platform metrics to reallocate spend and drive significant incremental revenue.
0% increase in total marketing spend
+22% incremental uplift in revenue for test market B
+17.2% incremental uplift in revenue for test market A
NA-KD partnered with Precis and Alvie to unlock TikTok’s full-funnel potential. With native creative, structured activation, and business-focused measurement through Alvie Attribution, TikTok became one of their strongest ROI channels.
P O. P: achieving profitability in an unstable market
Facing market instability and declining organic traffic, P O. P turned to Alvie to protect profitability and improve performance efficiency. By combining profit-driven bidding with automated budget recommendations, the brand secured smarter investments, higher traffic, and measurable growth.
Bokio used Alvie Attribution to connect marketing spend with real business outcomes. By reallocating budgets with confidence, they drove more trials, gained new customers, and kept acquisition costs in check.
Holzweiler: Gaining confidence while expanding with Alvie
Holzweiler sought to diversify their media mix and reach prospecting audiences. By integrating Alvie, the team moved away from last-click dependence and untapped growth potential to more advanced measurement, allowing them to expand into TikTok and diversify their media mix.
Pen Store: Maximising net profit and achieving profitable growth with Alvie
Pen Store wanted to grow their business profitably while having incredibly diverse product margins across a large assortment. By implementing Alvie's Bidding Signals solution and shifting from revenue bidding to profit bidding, the brand successfully secured a significant lift in their bottom line.
MPB: Optimising budgets to unlock millions in potential value
MPB partnered with Alvie to move beyond the limitations of GA4's last-click attribution and understand what drives incremental growth. By revealing the real value of demand-creation channels like Meta and PMax, MPB gained the confidence to shift budgets away from over-credited channels and scale genuine growth drivers.
SAS: Consolidating cross-platform attribution with Alvie
To support their quarterly Market Mix Modelling (MMM) and navigate complex data requirements, SAS was looking for a reliable, day-to-day source of truth. By leveraging Alvie's attribution and transitioning to a holistic roll-up property, the airline gained clarity on app and web performance.
AJ Produkter: Optimising their full-funnel strategy with Alvie
To further refine their multi-channel strategy, B2B leader AJ Produkter partnered with Alvie to bring even greater mathematical precision to their full-funnel investments. By aligning Alvie's real-time attribution with a detailed MMM-study, AJ Produkter successfully scaled their upper-funnel growth.
Bjørklund: Breaking the "Search-First" Habit with Data-Driven Confidence
Faced with a high-stakes site migration and a need for a data-backed shift in marketing strategy, Bjørklund leveraged Alvie’s Attribution & Budget Optimiser to pivot from traditional search to high-growth social channels like TikTok and Snapchat.
Åhléns, a leading Swedish retailer, achieved a 20% increase in gross profit (GP3) by leveraging Alvie Bidding Signals to integrate business-specific data into their bidding strategy.
Scandic Hotels: Scaling Demand Gen with Alvie to drive full funnel growth
Scandic Hotels Group faced the challenge of validating upper-funnel marketing activities in a performance-driven environment. By combining Alvie's attribution with Brand Lift and causal impact studies, the team confidently shifted budgets to Demand Gen, proving its direct impact on purchase intent and long-term revenue.
Proffsmagasinet: Scaling Demand Gen with Alvie Budget Optimiser to drive efficient growth
Proffsmagasinet needed to grow without breaching a strict blended cost of sales target. Alvie Budget Optimiser gave the team confidence to scale Demand Gen, lifting total revenue by 17.5% year-on-year while cutting overall cost of sales by 1%.
Bubbleroom: Turning TikTok into a growth channel with Alvie
By combining Alvie Attribution with Alvie’s parent company, Precis’, creative expertise, Bubbleroom transformed TikTok into a high-impact, measurable growth channel.
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