Does this link to my back-end environment?

Not automatically, no. But if you’re interested in us setting this up let us know!

Can I optimise towards return rates?

Yes! You can optimise toward return rates, profit, customer value or anything you like – as long as you have the data to feed the algorithm.

How easy is this to set up?

Super easy! You just have to install our pre-made tag into Google Tag Manager.

Bidding Signals

Are you optimising for what really matters?

Alvie’s Bidding Signals gives marketers the power to run true value-based bidding strategies. Optimise your bids around the metrics that truly matter – from profit and predicted return rates to long-term customer value. Move beyond clicks and conversions by using automated bidding that focuses on business impact rather than volume.

Optimise for high-value conversions

Customise your bidding strategies

Maximise your ROI

Pinpoint your most valuable conversions

Optimising for ROAS or clicks can miss what truly matters. Bidding Signals helps identify high-value conversions, so your spend focuses on what drives real growth.

Total control over your bidding

Choose profit bidding or tailor your setup to key conversions. Alvie’s cross-platform value-based bidding runs seamlessly across Google and Meta.

Higher returns on marketing investments

Focus on high-value conversions to improve marketing ROI optimisation. Alvie’s automated bidding ensures your budget delivers maximum results.

The difference that makes all the difference

Alvie's Bidding Signals

Allows custom calculations in addition to the pre-made (profit/new customers) setups

Fully managed solution – you simply need to install the tag on your website

Insights and optimisations on both product and an event level

Cross-platform support to send the same conversion event to multiple platforms (Meta/Google Ads/etc.)

What our clients love about Alvie

Hear from our clients

By using Google's AI-first tools like Demand Gen we are well-positioned to explore opportunities beyond our core activities. Seeing incremental conversions from these formats through Alvie's Attribution model gives us the confidence to scale our digital maturity across the European region.

Joel Davies

Interim Director of Marketing, Scandic Travel

Alvie helped us uncover the hidden value in our channel mix, showing us that platforms like Meta Ads and Microsoft Ads were contributing far more than we previously thought. Having the data to move budget away from over saturated areas and into undervalued opportunities has been a game changer for our eCommerce scaling across the Nordics.

Hanne Sørensen

Marketing Manager at Skechers Nordic

Together with Precis, we've improved the foundations that truly drive performance - from data models and bidding logic to how we define value. It's the small, continuous optimisations over time that have created real impact.

Madeleine Stern

CMO at Pen Store

Alvie shifted our focus from capturing demand to creating it. By moving past last-click attribution, we eliminated inefficiencies and scaled Meta, PMax, and Demand Gen - allowing us to optimize budgets faster and drive growth with confidence

Patrick Williamson

VP of Performance Marketing at MPB

With Alvie as a single source of truth, we gained a clear cross-channel view of performance that supported more effective budget reallocation on a monthly basis and ongoing optimisations. It also made campaign reviews more reliable by reducing over-attribution from platform data and ensuring a consistent, holistic presentation of results.

Artie Rudnik

Media Specialist at SAS

Alvie gives us clearer visibility into channel contribution, making it easier to allocate our marketing investment with confidence.

Sofia Borisova

Marketing Director at Holzweiler

What people often ask
(in a nutshell)

View more in our help centre

Maximise ROI with goal-driven bidding

Trusted by