Does it work across all my paid media investments?

Yes! We have 13 out of the box connectors that work for all the major advertising platforms. If there’s any missing please let us know.

What if would like to optimise my budget specific to one channel, as opposed to cross-channel?

Is it possible to set up the budget optimiser in a variety of different ways to account for different budget restrictions (including per channel)

Can I still use my own attribution model instead of Alvie attribution?

You can use GA4 models or data directly from the platforms and that is included in the cheaper pricing plan (budget optimiser).

What connectors are included with Alvie?

We have 13 connectors to choose from with Alvie from all the major advertising platforms.

What underlying logic is the attribution model using?

We have a full run down of how Alvie Attribution works on our site.

Alvie Attribution

Are you overspending on low-performing campaigns?

Accurately measure the impact of your paid marketing efforts with advanced attribution and tailored cross-channel budget recommendations. Alvie Attribution ensures that you allocate budget where it matters most, helping you maximise returns on ad spend across multiple channels.

Accurate campaign and channel measurement

Future-proof measurement for privacy changes

Optimised budget allocation

A clear, unbiased view of your marketing performance

Get a centralised view of your performance across Google Ads, Meta, and other platforms, with automated attribution that helps eliminate biases. You get accurate cross-channel attribution for all your campaigns, improving your overall spend efficiency.

Identify where your investments make the most impact

Upgrade your marketing evaluation suite with a more accurate, fairer attribution model to pinpoint exactly where your ad spend drives the highest returns, eliminating uncertainty and providing reliable insights.

Make attribution actionable and optimise your spend

Use our Budget Optimiser to get detailed budget recommendations by channel and campaign, based on our marketing attribution. Alvie Attribution and Budget Optimiser ensures that your ad spend is directed to the highest-performing campaigns and channels, maximising your ROI.

The difference that makes all the difference

Alvie attribution

Uses multiple data sources to evaluate your performance

Not dependent on cookie-data, so more reliable in the future

Treats all channels equally, thus providing more accurate measurement

Traditional multi-touch attribution (MTA)

Evaluates how often a customer visits your website

Does not incorporate impression data into assessment

Dependent on cookie-data to accurately measure performance

Tends to be biased towards “click channels”, e.g paid search

What our clients love about Alvie

Hear from our clients

By using Google's AI-first tools like Demand Gen we are well-positioned to explore opportunities beyond our core activities. Seeing incremental conversions from these formats through Alvie's Attribution model gives us the confidence to scale our digital maturity across the European region.

Joel Davies

Interim Director of Marketing, Scandic Travel

Alvie helped us uncover the hidden value in our channel mix, showing us that platforms like Meta Ads and Microsoft Ads were contributing far more than we previously thought. Having the data to move budget away from over saturated areas and into undervalued opportunities has been a game changer for our eCommerce scaling across the Nordics.

Hanne Sørensen

Marketing Manager at Skechers Nordic

Together with Precis, we've improved the foundations that truly drive performance - from data models and bidding logic to how we define value. It's the small, continuous optimisations over time that have created real impact.

Madeleine Stern

CMO at Pen Store

Alvie shifted our focus from capturing demand to creating it. By moving past last-click attribution, we eliminated inefficiencies and scaled Meta, PMax, and Demand Gen - allowing us to optimize budgets faster and drive growth with confidence

Patrick Williamson

VP of Performance Marketing at MPB

With Alvie as a single source of truth, we gained a clear cross-channel view of performance that supported more effective budget reallocation on a monthly basis and ongoing optimisations. It also made campaign reviews more reliable by reducing over-attribution from platform data and ensuring a consistent, holistic presentation of results.

Artie Rudnik

Media Specialist at SAS

Alvie gives us clearer visibility into channel contribution, making it easier to allocate our marketing investment with confidence.

Sofia Borisova

Marketing Director at Holzweiler

What people often ask
(in a nutshell)

View more in our help centre

Allocate spend confidently

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Are you overspending on low-performing campaigns?

A clear, unbiased view of your marketing performance

Identify where your investments make the most impact

Make attribution actionable and optimise your spend

The difference that makes all the difference

See Alvie in action