Holzweiler sought to diversify their media mix and reach prospecting audiences. By integrating Alvie, the team moved away from last-click dependence and untapped growth potential to more advanced measurement, allowing them to successfully expand into TikTok and diversify their media mix.
For many fashion brands, the "safe" move is often investing heavily in Meta and Google. But "safe" often leads to plateauing CAC and missed audiences. The prominent Oslo-based fashion house, Holzweiler, knew they needed to expand their channel mix to reach new audiences, but traditional measurement solutions made these channels look expensive. With a wish of expanding their channel mix confidently to gain incremental reach and ROI, Precis implemented Alvie as a solution to a more holistic approach. Using Alvie Attribution as their source of truth, Holzweiler was able to justify testing new channels by obtaining learnings quickly and moving away from the last-click bias.
The primary strategy involved increasing effectiveness by optimizing existing setups in Google Ads and Meta, while simultaneously diversifying channels to target new audiences.
The team expanded into TikTok, and quickly identified effective revenue drivers in the mid- and upper funnel across channels with the help of Alvie Attribution, allowing them to shift budgets accordingly and unlock growth.
The real game-changers for Holzweiler were Alvie's regression-based attribution, Budget Optimiser tool and Creative Reporting solution. The Alvie attribution allowed them to get a better view of the entire customer journey and channels that contributed to conversions. The Budget Optimiser served Holzweiler the answers to "What should we do next?", giving concrete steps on how to re-allocate budget across channels and funnel. And the Creative Reporting solution became their way of knowing which assets and concepts performed the best.
All of these features combined are what allowed the team to increase revenue by 18% YoY.
Through Alvie, Holzweiler gained the insights needed to make confident, data-driven media buying decisions and diversify their media mix. The results have given them a newfound motivation and confidence to expand not only to new channels, but also new markets in 2026.
