Faced with a high-stakes site migration and a need for a data-backed shift in marketing strategy, Bjørklund leveraged Alvie’s Attribution & Budget Optimiser to pivot from traditional search to high-growth social channels like TikTok and Snapchat.
Bjørklund, an established leader in the Norwegian jewelry market, faced a dual challenge: a critical site migration and a need for clear and reliable data to justify a shift in their marketing strategy. With a lean marketing team, there was no room for guesswork; every krone shifted away from safe, lower-funnel search needed to be backed by undeniable performance data to succeed.
We utilized Alvie as a strategic shield and a growth engine, moving beyond the biased narratives of Google and Meta. By implementing the Alvie Budget Optimiser on a daily and monthly basis, we identified that search was over-saturated and under-delivering compared to the untapped potential of social platforms. We used Alvie’s cross-channel attribution to prove that TikTok and Snapchat were driving real brand engagement and sales that Google Analytics 4 simply couldn't see. This data gave the client the confidence to down-prioritize search and reallocate resources into creative content production for social-first platforms.
While site migrations often lead to a defensive "wait and see" approach, Bjørklund used Alvie to go on the offensive. By verifying every budget fluctuation through Alvie’s independent modeling, they ensured that the technical transition didn't lead to a commercial slowdown. In other words, Alvie provided the "contingency data" necessary to maintain growth. This built a level of trust and saved the team hours of manual analysis while scaling platforms that were previously considered "unquantifiable."
By replacing "last-click" habits with Alvie’s holistic insights, Bjørklund has successfully modernized its media mix and overcome internal resistance. The result is a brand that is now more visible, more agile, and more profitable across the entire digital funnel.
