Does it work across all my paid media investments?

Yes! We have 13 out of the box connectors that work for all the major advertising platforms. If there’s any missing please let us know.

What if would like to optimise my budget specific to one channel, as opposed to cross-channel?

Is it possible to set up the budget optimiser in a variety of different ways to account for different budget restrictions (including per channel)

Can I still use my own attribution model instead of Alvie attribution?

You can use GA4 models or data directly from the platforms and that is included in the cheaper pricing plan (budget optimiser).

What connectors are included with Alvie?

We have 13 connectors to choose from with Alvie from all the major advertising platforms.

What underlying logic is the attribution model using?

We have a full run down of how Alvie Attribution works on our site.

Alvie Attribution

Are you overspending on low-performing campaigns?

Accurately measure the impact of your paid marketing efforts with advanced attribution and tailored cross-channel budget recommendations.

Accurate campaign and channel measurement

Future-proof measurement for privacy changes

Optimised budget allocation

A clear, unbiased view of your marketing performance

See all your paid media channels in one place, with seamless connectors for all major marketing platforms.

Identify where your investments make the most impact

Upgrade your marketing evaluation suite with an attribution model that provides fairer allocation and improved data quality.

Make attribution actionable and optimise your spend

Get detailed budget recommendations by channel and/or campaign to find where your spend delivers the best performance.

The difference that makes all the difference

Alvie attribution

Uses multiple data sources to evaluate your performance

Not dependent on cookie-data, so more reliable in the future

Treats all channels equally, thus providing more accurate measurement

Traditional multi-touch attribution (MTA)

Evaluates how often a customer visits your website

Does not incorporate impression data into assessment

Dependent on cookie-data to accurately measure performance

Tends to be biased towards “click channels”, e.g paid search

What other marketers are saying

Hear from our clients

Precis' data-driven approach has helped us exceed our marketing goals, offering strategic insights and personalised solutions.

Johan Järnliden

CMO at Proffsmagasinet

Alvie Attribution

"Alvie's attribution offers clear insights into our campaigns, helping us allocate budgets efficiently and maximise marketing impact."

Alvie always includes

Performance at first glance

Homepage view with a snapshot of performance across campaigns

Personalised suggestions

Built-in recommendations of channel best practices

Consolidated data

Connectors that work for all major marketing platforms

AI-powered assistant

Interrogate and get insights from your data with Alvie Co-pilot

Customer support

One-time onboarding, live chat, and quarterly customer success calls

Daily data refresh

Refreshes every 24 hours for up-to-date results

What people often ask
(in a nutshell)

View more in our help centre

Allocate budget with confidence

Trusted by

Are you overspending on low-performing campaigns?

A clear, unbiased view of your marketing performance

Identify where your investments make the most impact

Make attribution actionable and optimise your spend

The difference that makes all the difference

See Alvie in action